Sustainable product purchase: does information about product sustainability on social media affect purchase behavior?

Sustainable product purchase: does information about product sustainability on social media affect purchase behavior?

Abstract Nowadays, consumer-to-consumer communication and its impact on purchase decisions have gained substantial consideration owing to digitalization and the emergence of internet-based social media platforms. Social media allows consumers to communicate with thousands of people well beyond their...

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Bibliographic Details
Main Authors: Muhammad Amad Saeed, Ammara Farooq, Wolfgang Kersten, Semah Ibrahim Ben Abdelaziz
Format: Article
Language:English
Published: SpringerOpen 2019-10-01
Series:Asian Journal of Sustainability and Social Responsibility
Subjects:
Sustainable product development
Social media
Consumer purchase behavior
Sustainability risk
Sustainability trust
Media system dependency theory
Online Access:http://link.springer.com/article/10.1186/s41180-019-0029-3

Internet

http://link.springer.com/article/10.1186/s41180-019-0029-3

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