Sustainable product purchase: does information about product sustainability on social media affect purchase behavior?
Abstract Nowadays, consumer-to-consumer communication and its impact on purchase decisions have gained substantial consideration owing to digitalization and the emergence of internet-based social media platforms. Social media allows consumers to communicate with thousands of people well beyond their...
Main Authors: | Muhammad Amad Saeed, Ammara Farooq, Wolfgang Kersten, Semah Ibrahim Ben Abdelaziz |
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Format: | Article |
Language: | English |
Published: |
SpringerOpen
2019-10-01
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Series: | Asian Journal of Sustainability and Social Responsibility |
Subjects: | |
Online Access: | http://link.springer.com/article/10.1186/s41180-019-0029-3 |
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