Exploring the mediating role of trust in food products with Protected Designation of Origin. The case of “Jamón de Teruel”
The growing concern about quality in food products has substantially increased the competitiveness of agro-food products that possess quality-system certifications compared to non-certificated products. This research focused on understanding how consumer trust is greater when agro-food products have...
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| Format: | Article |
| Language: | English |
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Instituto Nacional de Investigación y Tecnología Agraria y Alimentaria
2016-03-01
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| Series: | Spanish Journal of Agricultural Research |
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| Online Access: | http://revistas.inia.es/index.php/sjar/article/view/7169/2734 |