AN EXPERIMENT ON USING ONLINE MARKETING TOOLS FOR PROMOTING HIGHER EDUCATION SERVICES

In this study we intended, in the first place, to analyse and determine if the online environment represents an efficient environment for promoting educational services offered by higher education institutions in Romania. Another major objective of this paper is to describe a context in which online...

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Bibliographic Details
Main Authors: Adela Laura Popa, Naiana Nicoleta Tarca, Dinu Vlad Sasu
Format: Article
Language:deu
Published: University of Oradea 2016-12-01
Series:Annals of the University of Oradea: Economic Science
Subjects:
Online Access:http://anale.steconomiceuoradea.ro/volume/2016/n2/058.pdf