Identifying the Dominant Perspective on Customer Relationship Management in the Last Decade 2000 – 2010
Customer relationship management (CRM) is a popular field of research at the intersection of a number of disciplines such as marketing, business management, information technologies and computer sciences, closely followed by scholars, company executives, and consultant firms. The current global co...
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| Format: | Article |
| Language: | English |
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Isarder
2012-12-01
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| Series: | İşletme Araştırmaları Dergisi |
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| Online Access: | http://www.isarder.org/tr/2012cilt4no4/2012_vol.4_issue.4_article04_full%20text.pdf |