Identifying Factors Effective on the Customer Tendency to Use Electronic Banking Services

Today, service industry is changing in the world. New technologies have changed the methods of the service-giving to customers in many organizations. Information and communication technology has also affected bank services. In this research, we study the effect of different levels of factors affecti...

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Bibliographic Details
Main Authors: Shahram Gilaninia, Seyed Javad Mousavian
Format: Article
Language:fas
Published: Islamic Azad University, Tabriz Branch 2009-12-01
Series:مدیریت بهره وری
Subjects:
Online Access:http://jpm.iaut.ac.ir/article_518529_2f2ca6712f5f4f4c2c865bcc74ba6d66.pdf