Television Advertisements: A Reception Study
This paper focuses on an analysis of advertising reception and explores how audiences interpret advertisements. The study attempted to answer how female and male participants interpret advertisements with symbolic expressions and advertisements with direct messages. The main purpose is to define dif...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Turkish Online Journal of Qualitative Inquiry (TOJQI)
2011-07-01
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| Series: | Turkish Online Journal of Qualitative Inquiry |
| Subjects: | |
| Online Access: | http://www.tojqi.net/articles/TOJQI_2_3/TOJQI_2_3_Article_4.pdf |