Motivational Antecedents, Value Co-Creation Process, and Behavioral Consequences in Participatory Sport Tourism

This study was designed to examine the structural relationships among tourists’ participation motivations, the value co-creation process (VCCP), and value co-creation behavior (VCCB) in terms of in-role and extra-role contributions. Based on a comprehensive review of literature, participation motiva...

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Bibliographic Details
Main Authors: Xiaowei Jiang, Andrew Kim, Kyungyeol (Anthony) Kim, Qian Yang, Jerónimo García-Fernández, James J. Zhang
Format: Article
Language:English
Published: MDPI AG 2021-09-01
Series:Sustainability
Subjects:
Online Access:https://www.mdpi.com/2071-1050/13/17/9916