COUNTRY OF ORIGIN EFFECT AND PERCEPTION OF ROMANIAN CONSUMERS
In the context of globalization, international trade has become more intense. This exploratory research aims to identify the Romanian consumers' perception of the country of origin (COO). In the present research, we analysed two perspectives of the effect of the country of origin: political eco...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Publishing SRL
2017-05-01
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| Series: | Junior Scientific Researcher |
| Subjects: | |
| Online Access: | http://www.jsrpublishing.com/userfiles/files/archive_pages/18/Catalin_Clipa._Article.pdf |