Modern Aspects of Development of Bank’s Clienting Strategy Современные аспекты развития клиентинг-стратегии банка
The article describes theoretical approaches to definition of the concept of relations marketing (clienting). It justifies urgency of introduction of client-oriented marketing approach in bank activity for provision of effective interrelation of the bank with its clients, development of long-term re...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Centre of Industrial Problems of Development of NAS of Ukraine
2013-03-01
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| Series: | Bìznes Inform |
| Subjects: | |
| Online Access: | http://www.business-inform.net/pdf/2013/3_0/313_318.pdf |