The Relationship between Brand Image and Brand Trust in Sporting Goods Consumers
The image of a brand is the first word or image that is evoked in the mind of costumers immediately after hearing the brand name. The purpose of paying attention to the brand image is to ensure the proper mentality of consumers toward the brand. The components such as suitability, services, brand, v...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Owjj Andishan Pasargad
2016-10-01
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| Series: | Annals of Applied Sport Science |
| Subjects: | |
| Online Access: | http://aassjournal.com/browse.php?a_code=A-11-503-1&slc_lang=en&sid=1 |