Analysis of Service Quality Gap between Perceptions and Expectations of Service Recipients using SERVQUAL Approach in Selected Hospitals in Golestan Province
Background and purpose: Services quality is an important factor of satisfaction, as well as a remarkable tool for marketing to achieve the competitive differentiation and promotion of customer's loyalty. The present study was aimed to analyze the quality gap using SERVQUAL approach at selected...
Main Authors: | Fatemeh Hoseini Rostami, Mohammad Ali Jahani, gharaman Mahmoudi |
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Format: | Article |
Language: | English |
Published: |
Mazandaran University of Medical Sciences
2018-03-01
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Series: | علوم بهداشتی ایران |
Subjects: | |
Online Access: | http://jhs.mazums.ac.ir/browse.php?a_code=A-10-579-2&slc_lang=en&sid=1 |
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