Quality: a Literature Review in Scope Meet Marketing
The quality construct has been widely researched in the marketing literature focused on understanding the gap between what consumers expect and what is actually perceived. This paper presents a literature review of the 20 articles presented at the four Encontros de Marketing (EMAs) sponsored by Asso...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Maria Lúcia Ribeiro,
2012-06-01
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| Series: | Revista Brasileira Multidisciplinar - ReBraM /Brazilian Multidisciplinay Journal |
| Subjects: | |
| Online Access: | http://www.revistarebram.com/index.php/revistauniara/article/view/79 |