The Role of Trust in Explaining Food Choice: Combining Choice Experiment and Attribute Best–Worst Scaling
This paper presents empirical findings from a combination of two elicitation techniques—discrete choice experiment (DCE) and best−worst scaling (BWS)—to provide information about the role of consumers’ trust in food choice decisions in the case of credence att...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2020-01-01
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| Series: | Foods |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2304-8158/9/1/45 |