The Buywell Way: seven essential practices of a highly successful multi-channel e-tailer
After the dot-com bust there is considerable evidence that multi-channel retailers are more successful than purely on-line retailers. Multi-channel retailing is becoming mainstream and considerable research exists on successful multi-channel strategies. Despite this, some organisations are having mo...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Australasian Association for Information Systems
2005-05-01
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| Series: | Australasian Journal of Information Systems |
| Subjects: | |
| Online Access: | http://journal.acs.org.au/index.php/ajis/article/view/88 |