The Theoretical Principles of Analyzing the Competition in Consumer Markets
The article considers the types of competition in consumer markets. Most authors when analyzing competition carefully analyze competitor brands. Instead, the author of this article proposes to determine the weight of the influence of related goods, substitutes and indirect competitors. All competito...
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| Format: | Article |
| Language: | English |
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Research Centre of Industrial Problems of Development of NAS of Ukraine
2021-06-01
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| Series: | Bìznes Inform |
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| Online Access: | https://www.business-inform.net/export_pdf/business-inform-2021-6_0-pages-251_258.pdf |