THE FORMS OF UNCONVENTIONAL ADVERTISING – A THEORETICAL APPROACH
The large number of advertisements that the consumers are bombarded with every day has made them virtually immune to commercial messages. This is why advertisers are trying to find new, alternative ways to reach the customers, which are comprised by economic literature in the concept of unconvention...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitaria Press Craiova
2010-01-01
|
| Series: | Management & Marketing |
| Subjects: | |
| Online Access: | http://www.mnmk.ro/documents/2010ed2/15_Alina%20Jurca%20FFF.pdf |