The suggestion in advertising: features of communicative mechanism
The article investigates the communicative mechanism of verbal suggestion in television advertising. Suggestion is considered as a media-constructed type of communication, the subject of which is an advertising message, which includes in its content an emotive narrative that stimulates the recipient...
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2019-12-01
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| Series: | RUDN Journal of Studies in Literature and Journalism |
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| Online Access: | http://journals.rudn.ru/literary-criticism/article/viewFile/21735/17198 |