Marketing as a Part of Strategic Management of Consulting Companies
Consulting companies in order to be successful and to provide services at high professional level inevitably need clear strategy. They must have an established vision, following up on strategy that forms their way of development. Continuously changing area, strong competition, growing demands by the...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2016-12-01
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| Series: | Studia Commercialia Bratislavensia |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/stcb-2016-0026 |