Paying Attention: Big Data and Social Advertising as Barriers to Ecological Change
Big data and online media conglomerates have significant power over the behavior of individuals. Online platforms have become the largest canvas for advertising, and the most profitable commodity is users’ attention. Large tech companies, such as Facebook and Alphabet, use historically effective psy...
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| Format: | Article |
| Language: | English |
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MDPI AG
2020-12-01
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| Series: | Sustainability |
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| Online Access: | https://www.mdpi.com/2071-1050/12/24/10589 |