QFD method application in the process of hotel service quality improvement
QFD method has been applied mainly in industrial companies. The service is intangible product that has its own specificities, and the market of hotel services in our country is becoming saturated. The aim of this paper is the identification of the most important quality characteristics (technical ch...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja
2019-12-01
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| Series: | Mенаџмент у хотелијерству и туризму |
| Subjects: | |
| Online Access: | http://www.htmanagementvb.com/index.php/HITM/article/view/183 |