The effects of country-of-origin on the service sector: a multidimensional approach

The effects of country-of-origin on the service sector: a multidimensional approach

Purpose: This study aims to present an original framework to investigate how the country-of-origin influences the quality perception of a service by breaking down this construct in three sub-dimensions and further verifying their impact both, individually and collectively. Originality/Value: Despit...

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Bibliographic Details
Main Author: Lúcia de Fátima Martins Guilhoto
Format: Article
Language:Spanish
Published: Universidade Presbiteriana Mackenzie 2018-02-01
Series:RAM. Revista de Administração Mackenzie
Subjects:
Country-of-origin
Consumer behavior
Services
International marketing
Globalization
Online Access:http://ref.scielo.org/wwsrbb

Internet

http://ref.scielo.org/wwsrbb

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