What Motivates Behavior Change? Analyzing User Intentions to Adopt Clean Technologies in Low-Resource Settings Using the Theory of Planned Behavior
Understanding and integrating the user’s decision-making process into product design and distribution strategies is likely to lead to higher adoption rates and ultimately increased impacts, particularly for those products that require a change in habit or behavior such as clean energy technologies....
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2020-06-01
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| Series: | Energies |
| Subjects: | |
| Online Access: | https://www.mdpi.com/1996-1073/13/11/3021 |