The Influence of Package Attributes on Consumer Perception at the Market With Healthy Food

The paper provides findings about how packaging of healthy foods is perceived by consumers. The primary data were collected by eye-tracking using the SMI RED 250. This investigation analyzed 12 healthy products and it was completed by 50 respondents. This method was supplemented with in-depth interv...

Full description

Bibliographic Details
Main Authors: Kamila Ježovičová, Jana Turčínková, Denis Drexler
Format: Article
Published: Mendel University Press 2016-01-01
Series:Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
Online Access: