The Role of the Top Management Team in the Choice of Entry Modes – Theoretical Perspective

Launching the process of internationalization is a critical decision, so using combinations  of  entry  modes  can  be  beneficial  to  sketch  an  easy  and  feasible international process. Members of TMT might have some special characteristics to achieve planned objectives and strategies and take...

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Bibliographic Details
Main Authors: Sara JIMÉNEZ BURILLO, Juan J. JIMÉNEZ MORENO
Format: Article
Language:English
Published: Cracow University of Economics 2013-06-01
Series:Entrepreneurial Business and Economics Review
Subjects:
Online Access:http:////eber.uek.krakow.pl/index.php/eber/article/view/12