The influence of readability aspects on the user's perception of helpfulness of online reviews
Getting information about other people's opinions is an important part of the purchase decision process. Therefore, consumers publish and obtain information about products in collaborative reviews sites. However, such sites have a huge amount of data that can hinder the user to get a useful pro...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculdade Salesiana Maria Auxiliadora
2016-12-01
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| Series: | Sistemas de Informação |
| Subjects: | |
| Online Access: | http://www.fsma.edu.br/si/edicao18/Download_FSMA_SI_2016_2_Principal_1_en.html |