Role of social networks websites in improvement of customer relationship and brand
Brand has been considered as one of the most important intangible assets of organizations. Development of relationship between customer and brand has transformed to one of the most important strategies of the organizations which raise effective results for them. This research intends to examine role...
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| Format: | Article |
| Language: | fas |
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University of Tehran
2016-11-01
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| Series: | مدیریت بازرگانی |
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| Online Access: | https://jibm.ut.ac.ir/article_60629_8e3d8b8037afb95ba96d6cf9752e9af7.pdf |