Orientacion al mercado y su efecto en la satisfaccion en las relaciones comerciales entre fabricantes y distribuidores de productos farmaceuticos en Jalisco, Mexico
The market orientation is a process through as information is generated on the markets of the company; such information by all the organization is scattered and who sustains the decision making; and finally, the organizational answer of the company based on own actions of a direction towards the cli...
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| Format: | Article |
| Language: | English |
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Universidad Autónoma de Nuevo León
2006-01-01
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| Series: | Innovaciones de Negocios |
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| Online Access: | http://www.web.facpya.uanl.mx/rev_in/Revistas/3.1/A3.pdf |