ANALISIS NILAI PELANGGAN TERHADAP KEPUASAN DAN LOYALITAS (Studi Kasus Pada BMT Cengkareng)

ANALISIS NILAI PELANGGAN TERHADAP KEPUASAN DAN LOYALITAS (Studi Kasus Pada BMT Cengkareng)

This article exposed how customer get value customer in terms of adequated and desired services. For this purpose, the study used SEM method in order to show up the direct relationship among value customer and loyality.Result of the study indicated that customer value has high significant influenced...

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Bibliographic Details
Main Author: Syarifuddin Hasan
Format: Article
Language:English
Published: Universitas Sebelas Maret, Faculty of Agriculture 2017-08-01
Series:Caraka Tani: Journal of Sustainable Agriculture
Subjects:
Customer Value
Satisfaction
Loyality
Marketing Mix
Online Access:https://jurnal.uns.ac.id/carakatani/article/view/13290
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spelling doaj-e0202fa22ddc4eb9b1b8853428628a832020-11-25T03:28:00ZengUniversitas Sebelas Maret, Faculty of AgricultureCaraka Tani: Journal of Sustainable Agriculture2613-94562599-25702017-08-0129111610.20961/carakatani.v29i1.1329011130ANALISIS NILAI PELANGGAN TERHADAP KEPUASAN DAN LOYALITAS (Studi Kasus Pada BMT Cengkareng)Syarifuddin Hasan0Fakultas Pertanian Universitas Sebelas Maret Surakarta dan saat ini menjabat sebagai Menteri Negara Koperasi dan UKMThis article exposed how customer get value customer in terms of adequated and desired services. For this purpose, the study used SEM method in order to show up the direct relationship among value customer and loyality.Result of the study indicated that customer value has high significant influenced to desired services, but it has negative influenced to loyality. It means that customer loyality will be decrease if their expectation and perception of satisfaction is too high. Meanwhile, the study pointed out that positive and significant influence of adequated services to loyallity. So, whenever adequated services goes up it will increase customer loyality as well.https://jurnal.uns.ac.id/carakatani/article/view/13290Customer ValueSatisfactionLoyalityMarketing Mix
collection DOAJ
language English
format Article
sources DOAJ
author Syarifuddin Hasan
spellingShingle Syarifuddin Hasan
ANALISIS NILAI PELANGGAN TERHADAP KEPUASAN DAN LOYALITAS (Studi Kasus Pada BMT Cengkareng)
Caraka Tani: Journal of Sustainable Agriculture
Customer Value
Satisfaction
Loyality
Marketing Mix
author_facet Syarifuddin Hasan
author_sort Syarifuddin Hasan
title ANALISIS NILAI PELANGGAN TERHADAP KEPUASAN DAN LOYALITAS (Studi Kasus Pada BMT Cengkareng)
title_short ANALISIS NILAI PELANGGAN TERHADAP KEPUASAN DAN LOYALITAS (Studi Kasus Pada BMT Cengkareng)
title_full ANALISIS NILAI PELANGGAN TERHADAP KEPUASAN DAN LOYALITAS (Studi Kasus Pada BMT Cengkareng)
title_fullStr ANALISIS NILAI PELANGGAN TERHADAP KEPUASAN DAN LOYALITAS (Studi Kasus Pada BMT Cengkareng)
title_full_unstemmed ANALISIS NILAI PELANGGAN TERHADAP KEPUASAN DAN LOYALITAS (Studi Kasus Pada BMT Cengkareng)
title_sort analisis nilai pelanggan terhadap kepuasan dan loyalitas (studi kasus pada bmt cengkareng)
publisher Universitas Sebelas Maret, Faculty of Agriculture
series Caraka Tani: Journal of Sustainable Agriculture
issn 2613-9456
2599-2570
publishDate 2017-08-01
description This article exposed how customer get value customer in terms of adequated and desired services. For this purpose, the study used SEM method in order to show up the direct relationship among value customer and loyality.Result of the study indicated that customer value has high significant influenced to desired services, but it has negative influenced to loyality. It means that customer loyality will be decrease if their expectation and perception of satisfaction is too high. Meanwhile, the study pointed out that positive and significant influence of adequated services to loyallity. So, whenever adequated services goes up it will increase customer loyality as well.
topic Customer Value
Satisfaction
Loyality
Marketing Mix
url https://jurnal.uns.ac.id/carakatani/article/view/13290
work_keys_str_mv AT syarifuddinhasan analisisnilaipelangganterhadapkepuasandanloyalitasstudikasuspadabmtcengkareng
_version_ 1724585934396063744

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