An Inventory Decision Model When Demand Follows Innovation Diffusion Process under Effect of Technological Substitution
The concept of marketing literature, especially innovation diffusion concept, plays a pivotal role in developing EOQ models in the field of inventory management. The integration of marketing parameters, especially the idea of diffusion of new products with the inventory models, makes the models more...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Asia University
2013-01-01
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| Series: | Advances in Decision Sciences |
| Online Access: | http://dx.doi.org/10.1155/2013/915657 |