Internet Marketing Usage by Small Indian Entrepreneurs: An Exploratory study of Punjab
Information technology tools such as internet and web marketing plays a significant role in expansion of marketing operations. The paper aims at to examine the awareness level, advantages associated with internet marketing and internet marketing problems faced by the small entrepreneurs of Punjab. A...
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| Format: | Article |
| Language: | English |
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EconJournals
2012-01-01
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| Series: | International Review of Management and Marketing |
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| Online Access: | http://www.econjournals.com/index.php/irmm/article/view/101/83 |