A Influência do Constrangimento do Consumidor no Processo de Compra
Embarrassment is an emotion that emerges during various purchase and consumption situations. There is a lack of studies comprehensively addressing how consumers behave when they are embarrassed. Therefore, the aim of this paper is to map how consumers behave during purchase process situations that...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
2015-08-01
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Series: | RAC: Revista de Administração Contemporânea |
Subjects: | |
Online Access: | http://www.anpad.org.br/periodicos/arq_pdf/a_1632.pdf |