Rhode Island Branding Program for Local Seafood

A state brand was created for Rhode Island (RI) seafood in an effort to encourage the development of the fishing and aquaculture industries. Little was done to assess RI consumers, however, regarding their perceptions and understanding of local sea­food. Therefore, a survey (N=968) of RI consum­ers...

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Bibliographic Details
Main Authors: Nicole Richard, Lori Pivarnik
Format: Article
Language:English
Published: Thomas A. Lyson Center for Civic Agriculture and Food Systems 2020-01-01
Series:Journal of Agriculture, Food Systems, and Community Development
Subjects:
Online Access:https://www.foodsystemsjournal.org/index.php/fsj/article/view/779