Dynamic Norms and Food Choice: Reflections on a Failure of Minority Norm Information to Influence Motivation to Reduce Meat Consumption

Recent research in the US shows the potential of providing information about minority norms that are increasing on positively influencing interest and engagement in desired behaviours. Although these are promising findings, there is little published research replicating or testing this effect outsid...

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Bibliographic Details
Main Authors: Alaa Aldoh, Paul Sparks, Peter R. Harris
Format: Article
Language:English
Published: MDPI AG 2021-07-01
Series:Sustainability
Subjects:
Online Access:https://www.mdpi.com/2071-1050/13/15/8315