An Extended Regularized K-Means Clustering Approach for High-Dimensional Customer Segmentation With Correlated Variables
The omnichannel business has becomes a hot topic due to the fast development on e-commerce and the customers’ acquaintance with multichannel shopping mode. Various business organizations have started to work on omnichannel business issue in order to satisfy the new trend of customer deman...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2021-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/9381869/ |