Pengaruh Celebrity Endorser Dan Word Of Mouth Terhadap Keputusan Pembelian Produk Sweater Online Shop Alco Di Media Sosial Instagram
Alco is a small and medium businesses producing knit sweaters. Alco admitted about an increase in sales after endorsement to celebrity endorser. But, there is a decline in sales in the mid 2016 even Alco been using celebrity endorser. From the initial survey results that the researcher conducted to...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Sekolah Tinggi Ilmu Ekonomi (STIE) Pasundan
2017-10-01
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| Series: | Jurnal Ekonomi, Bisnis dan Entrepreneurship |
| Subjects: | |
| Online Access: | http://jurnal.stiepas.ac.id/index.php/jebe/article/view/201 |