Can Price Sway Children Preference? Preliminary Experiment among Malay Children
This study deals with young Malay children’s behavior concerning money. The objectives are to determine the children knowledge of money value, source of their money knowledge and whether price can sway their preference. The literature on Children Socialization and Information Processing Theory in co...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2017-03-01
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| Series: | International Review of Management and Marketing |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/pub/irmm/issue/32094/355464?publisher=http-www-cag-edu-tr-ilhan-ozturk |