Stakeholder Analysis on Boycott Movement: A Preliminary Study Using Media Contexts
Just like the celebrities, social movement depends, to an extent, on media in communicating its activities to the public. The relationship between social movement and media is transactional. On the one hand, social movement needs media to disseminate its activities. On the other hand, media needs so...
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| Format: | Article |
| Language: | English |
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Universitas Indonesia
2011-12-01
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| Series: | Asean Marketing Journal |
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| Online Access: | http://journal.ui.ac.id/index.php/amj/article/view/2024 |