Identifying All the Types of Consumption Experiences and Their Impact on Perceptions of Prices

Objective Investigating previous researches shows that changes in the marketing approach of organizations have shifted from traditional attributes and benefits to the approach of creating experiences for consumers. Actually, this new approach is based on the fact that consumers' lives are large...

Full description

Bibliographic Details
Main Authors: Mohammad reza Hamidizadeh, Maryam Akhavan, Ahmad Kazemi
Format: Article
Language:fas
Published: University of Tehran 2019-09-01
Series:‫مدیریت بازرگانی
Subjects:
Online Access:https://jibm.ut.ac.ir/article_72538_f125453c668fb2e8c3d1de553e49fe03.pdf