The effects of distribution channel diversification of luxury brand on consumers’ brand value and loyalty consumers in clothing market Kerman
The purpose of this research is to examine consumers’ brand value and brand loyalty toward luxury brands and current distribution channels for those brands (i.e. free standing, Shopping Center, Specialty store, Internet retailing). The population consisted of the costumers, aged 19-39 years, who us...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2015-03-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_50751_266a83628480ee7efa286e3e0868bcdc.pdf |