Rural tourism marketing: Lavender tourism in Turkey

Rural tourism marketing: Lavender tourism in Turkey

ABSTRACT: This study aimed to comprehend rural tourism marketing through the visitors’ eyes and discuss its sustainability. What makes rural tourism marketing more sophisticated and complex is that it is a service marketing, associated with agricultural activities, natural conditions and rural area...

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Bibliographic Details
Main Authors: Fatma Handan Giray, Bektaş Kadakoğlu, Fatmagül Çetin, Abdou Gafarou Abdoulaye Bamoi
Format: Article
Language:English
Published: Universidade Federal de Santa Maria 2019-03-01
Series:Ciência Rural
Subjects:
rural tourism marketing
visitors’ perception
visitors’ motivation
marketing strategy
lavender
Kuyucak
Online Access:http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0103-84782019000200931&lng=en&tlng=en

Internet

http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0103-84782019000200931&lng=en&tlng=en

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