The Food Factor: Relating Brand Viewership to Behavior and Behavioral Intention
Mississippi residents (n = 404) were surveyed to determine how The Food Factor brand viewership impacted their behavior and behavioral intention. The Food Factor is a weekly Extension mass media program that communicates research-based information about food, nutrition, and healthy lifestyles. A re...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Mississippi State University
2021-05-01
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| Series: | Journal of Human Sciences and Extension |
| Subjects: | |
| Online Access: | https://www.jhseonline.com/article/view/695 |