Effects of Retailers’ Corporate Social Responsibility on Retailer Equity and Consumer Usage Intention
This study focused on corporate social responsibility (CSR) to examine how retailers can distinguish themselves in the market and attain sustainability. It thus investigated the correlation between CSR, retailer equity, and consumer usage intention to explain the role of CSR activities. For this stu...
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| Format: | Article |
| Language: | English |
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MDPI AG
2021-03-01
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| Series: | Sustainability |
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| Online Access: | https://www.mdpi.com/2071-1050/13/6/3080 |