PRO-ACTIVE CONSUMERS ENGAGEMENT AS DRIVER OF CO-INNOVATION - THE CASE OF ELECTROLUX (B)
As it was the highlight in the first part of this research, the emergence of platforms emphasize consumers as triggers for product development. The organizational challenges for use of open innovation became oriented to the creation of virtual instruments as an essential part of innovation strategy....
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Editura Universităţii din Oradea
2015-05-01
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| Series: | Annals of the Oradea University: Fascicle Management and Technological Engineering |
| Subjects: | |
| Online Access: | http://imtuoradea.ro/auo.fmte/files-2015-v1/Silvia AVASILCAI - PRO-ACTIVE CONSUMERS ENGAGEMENT AS DRIVER OF CO-INNOVATION - THE CASE OF ELECTROLUX (B).pdf |