Country Brand-Strength Index for G7 Countries and Turkey
Even though, in the past, competition depended on the factors of production possessed, today it depends on the production of value-added goods, their export, and finally, branding of the country today. Since the late 1990s, the brand value of countries has been an important concept that has been st...
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| Format: | Article |
| Language: | English |
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Asociación de Directivos Superiores de Administración, Negocios o Empresariales de Chile A.G. (ASFAE)
2021-07-01
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| Series: | Multidisciplinary Business Review |
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| Online Access: | https://journalmbr.net/index.php/mbr/article/view/1186 |