L'image de marque des villes wallonnes
City branding practices have become widespread but few studies measure their effects on medium-sized cities. Through an analysis of the practices of city branding and internal and external images of the cities of Liege and Charleroi, this article points out the relative strengths and weaknesses of t...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Société Royale Belge de Géographie and the Belgian National Committee of Geography
2017-02-01
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| Series: | Belgeo |
| Subjects: | |
| Online Access: | http://journals.openedition.org/belgeo/18616 |