ESTRATÉGIA SOCIOAMBIENTAL BASEADA EM RECURSOS E AMBIGUIDADE CAUSAL
This article discusses the influence of Resource-based Socio-environmental Strategy (RBSS) on causal ambiguity. From the perspective of the Resource-based View of the Firm (RBV), causal ambiguity works as an isolation mechanism that prevents imitation by competitors. The RBSS was operationalized by...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Fundação Getulio Vargas
2015-10-01
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| Series: | RAE: Revista de Administração de Empresas |
| Subjects: | |
| Online Access: | http://rae.fgv.br/sites/rae.fgv.br/files/estrategia_socioambiental_baseada_em_recursos_e_ambiguidade_causal_1.pdf |