Intangible Cultural Heritage as Tourism Product: The Malaysia Experience.

Just as culture is dynamic, a sustainable approach of preserving intangible cultural heritage also goes beyond elevating it to a fixed position in history. It requires contact and cross-fertilisation with modernity to make the heritage values actualise themselves in the present and into the future....

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Bibliographic Details
Main Author: Folasayo Enoch Olalere
Format: Article
Language:English
Published: AfricaJournals 2019-05-01
Series:African Journal of Hospitality, Tourism and Leisure
Subjects:
Online Access:https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_43_vol_8_3__2019.pdf