The effect of the content of arguments on the boomerang effect of negative political advertisements
The so-called 'boomerang effect' of negative political advertising is an unwanted backlash effect of a negative statement about the opponent that reflects more unfavourably on the sponsor than the intended target of such a negative ad. The inconsistency of previous findings on the appearan...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Belgrade, Faculty of Philosophy, Institute of Psychology
2018-01-01
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| Series: | Psihološka Istraživanja |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0352-7379/2018/0352-73791801005H.pdf |