Real Value of Advertising Value Equivalent in Sport Sponsorship

Conducted examinations were aimed at examining to what degree formal values of the advertising value equivalent (AVE) are ahead of their real value. The reason behind setting the real amount of the AVE is that many sponsoring entities supporting sport treat this factor as the main determinant in eva...

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Bibliographic Details
Main Authors: Sebastian Kot, Michał Kucharski
Format: Article
Language:English
Published: EconJournals 2017-03-01
Series:International Review of Management and Marketing
Subjects:
Online Access:https://dergipark.org.tr/tr/pub/irmm/issue/32094/355401?publisher=http-www-cag-edu-tr-ilhan-ozturk